HOB Salons have Fresh Approach for Academy open day

HOB Salons recently teamed up with PR company, Fresh Approach UK, the collaboration seen the industry names join together to deliver an open day to remember.

Held at the HOB Academy in Camden, a wealth of salon owners and representatives flocked to see members of the 2008, 2009 and 2011 Artistic Team of the Year showcase a range of cutting and colour techniques as demonstrated on their renowned academy courses. Illustrating a taster of what to expect from the training courses HOB offer, Claire Atkinson, Darren Bain, Andrea Martinelli, Christy Blake and Stan Newton all took to the stage to showcase various skills.

HOB Director, Clive Collins, also stepped up to the platform to talk about his popular How to Build Your Column course, offering a sample of his inspirational words and business expertise.

The partnership comes as a result of Fresh Approach's supplying of luxury hair care brand, Alterna, to the salon group, as well as their dedication to sending stylists from all over the UK, Europe and Russia to the HOB Academy since it first opened its doors. The day culminated in a final catwalk of the models showing off the completed looks.

Peter Tobolski, MD of Fresh Approach UK, said, "This was an opportunity to invite salon clients of ours to experience HOB Education, the creativity, the passion that we engage with every day. When you work with these guys, it's easy to understand why they win awards. Since the Open Day, lots of the salons who came have booked courses and are already planning their trip back to Camden."