YOU'VE SEEN THE FINISHED COLLECTION. BUT WHAT DOES IT TAKE TO BRING IT TO LIFE?

From the initial creative vision to the final photograph, there's so much more to a British Hairdresser of the Year collection than what you see in the finished images.

For our International Creative Director, Akin Konizi, creating a collection is about more than beautiful hair. It's about pushing creative boundaries, developing ideas and bringing together every detail to create something extraordinary.

Behind every final image are hours of preparation, creative decisions and a team of talented people working together to bring that vision to life.